Hinds is a High Street chain stocking all things jewellery and watch related. It does not enjoy the global following of its more luxury rivals nor perhaps the brand awareness of other High Street jewellers with a similar customer base, such as H. Samuel but the proposition is similar.
Though they don’t have a signature product like Pandora, nor the luxury or aspirational product of Tiffany’s, Hind’s social content is still product-focused. They regularly feature jewellery pieces, stones, materials, and watches and for a business that stocks multiple brands, they might benefit from regular tagging and interaction with some of the brands they sell.
Hinds demonstrated they had their finger on the Valentine’s pulse by not only creating Valentine’s content, but also giving a nod to the growing Galentine's trend (single gals celebrating their friendship with the exchange of pretty shiny things!).
F.Hinds recognises that its customer may be price sensitive. Regular offers and contests earn it the most engagement.