Chesterfield shopping centre, Vicar Lane recently snagged the gold award in the Re:wired category at the prestigious REVO Gold Awards. The accolade recognises innovation and technology among the retail property sector and is a great achievement for the centre which beat out the likes of Westfield.
As a town, Chesterfield ranks 43rd in Maybe*s benchmarking of UK towns and cities for social media output. Maybe* have taken a look at how Vicar Lane and the rest of the businesses in the market town of Chesterfield are putting social media to good use.
Who performs the best on social media in Chesterfield?
by Amy RountreeWho is doing social media well in Chesterfield?
Vicar Lane
Vicar Lane engage its audience to drive footfall as well as creating a better experience for visitors. The centre delivers regular engagement with customers and works closely with its independant and national retailers like River Island, Superdrug, and Iceland.
In addition it hosts regular in centre events and pop up experiences, demonstrating that the centre well and truly has its finger on the pulse of what makes it’s shoppers tick. The new "Big Screen" that has recently been added to the centre will enable all social media to be on show in a new exciting enviroment.
With a social following of under 10,000, the centre proves you do not need the biggest number of followers to drive significant impact. It's all about how well you engage the followers you have.
Destination Chesterfield
Des Ches as they like to call themselves on social media are the official marketeers for Chesterfield, tasked with promoting the market town as a destination to live, visit and invest in. Highlighting tourist attractions, local events, and businesses in the town across Facebook, Twitter and Instagram, Destination Sheffield achieves the most engagement by recognising local heroes and champions. This is a great way of building investment in a place through local people.
Meet our Champion of the Week: Julie Astell, Service Support Manager at Citizens Advice Chesterfield https://t.co/bxdtSGFI8J #ChesterfieldChampions @ChesterfieldCAB pic.twitter.com/Xz8FJ3Fb6r
— Dest. Chesterfield (@DesChes) December 2, 2019
Proact Stadium
Home to Chesterfield FC, the Proact Stadium is active on Facebook, Twitter and Instagram, amassing a following of 95,000. Sharing content about the football club, match fixtures, community events, as well as gigs and performances, is the stadiums approach.
Football Manager game now on sale in the Club Superstore, priced at £25. @marciabigg pic.twitter.com/yhcQw9s5UD
— Chesterfield FC (@ChesterfieldFC) December 12, 2019
LOVE TOO TRUE
Chesterfield online fashion boutique Love Too True is an up and coming fast fashion retailer for both men and women. Like its more famous rivals, Boohoo and Missguided, the brand is most active on Instagram. Creating content for the fun fashionista, it makes playful use of language, emojis and memes; all delivering social media engagement in the thousands.
Re:Think
Mental health charity, Rethink take to Twitter to deliver tips, support and fundraising initiatives. The Chesterfield based charity has a social media strategy that educates, advises and lobbies local and national government, encouraging its half a million followers to rethink mental illness.
Worried about a friend or relative's mental health? ?
There are things you can do to help. For more information, have a look at our guide ? https://t.co/BsTcZOy9HP pic.twitter.com/cUSNzWVW0y
— Rethink Mental Illness (@Rethink_) December 9, 2019
Hazlehurst & Co/ NSI Nails
NSI Nails keep Chesterfield and the surrounding area’s manicures on trend. Showcasing press, in salon events, offers, as well as inspirational nail design, all make for high levels of engagement among the beauty loving community. Adding hashtags for relevant services and expertise, draws interaction from the local community and beyond.
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Bolsover District Council
Bolsover District council engage local residents via Twitter and Instagram. The council is active consistently throughout November and December, posting at least twice a day. Events, council meeting agendas, local news, new openings, and community groups all feature on its social media feeds, making for a fun and varied approach to local marketing.
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