In a time where the UK high street seems to lose another retailer by the week, both B&M Bargains and Primark have continued to trade strongly in store. B&M have announced the opening of new stores, while Primark are expected to report a 4% rise in sales amid the opening of 14 new stores globally.
Maybe* listened to the online conversation created by and about Primark and B&M Bargains through August 2019. After examining how the brands engage online and create their own content, in the final installment of our three-part blog series, we explore who’s leading the online conversation about the brands, and how they feel about them.