The Entertainer has recently reported a year on year profit increase of 31%. With a growing online business and a revamped website, we explored what’s working well for The Entertainer and how they outperform their competitors.
Maybe* listened to the online conversation created by and about The Entertainer through June 2019. In the second of our three-part blog series, we’re looking at how the toy brand is keeping it playful online and offline with social media.
Why your brand experience should align with your social media content
by Amy RountreeLooking at the detail
Brand behaviour should influence social content
We analysed the language in the 129 pieces of content that the Entertainer created in June. The green spikes show how positive the content is, The Entertainer keep it perky, positive, and playful.
We saw in our last blog post, what they create content about - product and people. They are a toy brand, toys are fun, their social content joyfully follows suit.
In a world where peer to peer reviews and the voice of the customer is so public, a brand is dictated less by aspirational glossy ad campaigns. Instead, your brand perception is now informed by whether your walk aka your behaviour and experience is aligned to your talk.
The Entertainer has sought to ensure that their digital commerce and their online content reflects the in-store experience and a “fun and family orientated narrative”.
The 'How they feel report' from The Entertainer showing the sentiment of the content they are creating. See how your content is performing.
Crazy for Candy Locks ? Izzy settled in at The Entertainer Squad HQ to unbox the brand new, super sweet Candy Locks dolls ??
Shop Candy Locks ? https://t.co/klKqzzKcA4 #TheEntertainerSquad pic.twitter.com/CHwihMKZN6
— The Entertainer (@EntertainerToys) July 12, 2019
Mysterious creatures are coming to earth! ?
Rizmo has travelled from the far reaches of the universe in search of love, music and dance. Sign up to our newsletter to be the first to hear of Rizmo's arrival ?? https://t.co/opifulC4Bs ? pic.twitter.com/I34rwSKz9n
— The Entertainer (@EntertainerToys) July 15, 2019
The key takeway
Brand is more than a logo and a name; it's behaviour. Don’t be afraid to be passionate, authentic and you. Ensure that how you behave online, is the same as how you would behave offline.
Recent posts
Social media news roundup 23rd October – Instagram’s spicing up comments with polls, Facebook Pages hitting the airwaves, and more
Step right up and ride the digital carousel with us 🎠 As the wheels of the social media funfair whirl and twirl, platforms are aimin...
Don’t miss out on the ultimate guide to daily hashtags for social media success
Daily hashtags are a great source of content inspiration and a super way to increase your social media reach Daily hashtags are a ...
