Using your High Street Guide to rally customers around a community event

The Local Rewards High Street Guides showcase the best businesses in any place at a local and a national level. Being active on social media on a regular basis means that your business appears in the Local High Street Guide, and as a result, will always feature your most up-to-date information. Now is the time to share your business, your positivity and your excitement and get your business at the front of customers' minds.

Maybe* has created Local Rewards. It is a nationwide program that increases local spend by connecting shoppers, local businesses and places via social media, transactions and chat. 

Local Rewards connects every UK High Street with:

• A live local shopping Guide that updates automatically
• A way to reach shoppers when they are nearby 
• An infrastructure that rewards shoppers for their local spend 

Here we share inspiration from the Putney BID, Positively Putney, who used Local Rewards to ensure all eateries, cafes, pubs and restaurants could rally behind September's 'Taste of Putney' event and how you could do the same.

Positively Putney High Street Guide

Taste of Putney is a local event to drive footfall to all the area's delicious coffee shops, eating establishments and watering holes. This year to drive an additional layer of engagement, all the participating venues used Local Rewards to create an offer for their customers. All the offers can be found in the Putney High Street Guide.

Businesses can share their offers and the offers of other businesses easily, while customers have more than one reason to check out and discover the full menu of options Putney has to offer them, and support local.

Venues like Artisan Coffee are offering bespoke offers to get customers through the doors, and returning time and again. Artisan Coffee are offering up to 15% off a subscription to their coffee for only five reward points. This means that customers who might enjoy a takeaway with them, can repeat purchase a product they can enjoy at home at a reduced price as a reward.

By rallying Putney businesses around one single community event, Putney has given residents the perfect opportunity to be rewarded for getting involved. It's a great use of the Guide to get all businesses on the same page and working together to create an awesome collective experience for local customers.

Explore the Putney Local Rewards High Street Guide for ideas and inspiration

How to ensure your business appears in your local guide

The Local Rewards High Street Guides have been designed to make every business in any UK place discoverable. In order to appear in your Local Guide, or to manage your listing, you need to sign up to Local Rewards.