Every product designer is looking for that key insight to crack open a market. Ark Global Innovations knew they wanted to turn the pushchair market on its head, but they weren’t sure which insights would be the ones to best define their strategy.
The crux of their approach was creating a product that was designed for the baby’s needs first and also met the detailed requirements of parents. But knowing which features to prioritise led them to Maybe*.
Working closely with their team we used the Maybe* platform to listen to the conversations happening around pushchairs and baby products, helping us understand which topics were important and who to target for this new product.
After defining numerous target audiences, we drafted Facebook ads to draw their attention.
From here, we launched Messenger Chatbots asking questions to unearth the key insights the brand needed.
The response was phenomenal: We reached over 235,000 new and expectant parents who gave us over 20,000 answers to our questions.