Insights

Why your engagement strategy matters as much as your content strategy

Earlier this year we took a look at the social media performance and engagement of Topshop, Boohoo and Missguided. We discovered that Boohoo outshone T...

Industry news

Consumer behaviour is changing faster than ever before – ignore it at your peril

It was a pleasure to join Oliver Banks on The Retail Transformation Show and discuss the extraordinary change in the retail market.  I believe that th...

Insights

How Instagram delivers fashion brands the most engagement

Earlier this year we took a look at the social media performance and engagement of Topshop, Boohoo and Missguided. We learned that Boohoo was outshinin...

Social Media tips

Why you should add a chat bot to your Facebook posts

Last month we wrote about why Facebook Messenger contacts are valuable and how this channel can be used for multiple functions such as email capture,...

Insights

Who is influencing the high street fashion conversation?

Following our recent series exploring the performance of fast fashion and high street retailers we’ve taken a look at the different types of people i...