Insights
How Primark uses social media engagement to build an army of loyal shoppers
During lockdown Primark reported a decrease of monthly sales from £650 million to £0. Ouch! Yet despite the three-month selling hiatus (Primark has ...
Insights
How an independent shoe boutique delivers well-heeled social media to drive sales
In the wake of COVID-19, Cheltenham independent shoe retailer Keith Scarrott is thriving. With a little help from Maybe*s social media tools, the SME ...
Insights
How ‘good vibes only’ makes for a winning content strategy
The sentiment you create in a conversation is driven by the language you use. So it’s important to stay positive in your content, creating an exciti...
Insights
How the Eat Out to Help Out campaign served up a treat on social media
As the nation creaked out of lockdown and restrictions on socialising were lifted, all eyes turned to the COVID-battered economy. In an attempt to g...
