Retail Gazette asks whether High Street recovery could be supported by a shop out to help out scheme. Maybe* CEO and founder Polly Barnfield OBE was thrilled to be asked to contribute her thoughts.
Could High Street recovery get a boost from a ‘Shop Out to Help Out’ scheme?
by Amy RountreePolly Barnfield discusses High Street Recovery in Retail Gazette
When asked whether a shop out to help out scheme would be enough to boost retail recovery, Retail Gazette quotes Polly Barnfield
“At the moment, all help should be welcomed and embraced including schemes like Shop Out To Help Out”.
However, she stated that while the scheme could provide the short term financial boost that many retailers and high streets need, “there’s more that needs to be done than just that”.
“To sustain longer term recovery and growth, collaboration between retailers is essential to turn our high streets into destinations with a mix of retail and hospitality that shoppers want to go to for the mix,” she explained.
“It’s about enthusing and engaging consumers across social platforms to drive them towards local physical stores rather than ecommerce stores, creating ‘localism on steroids’ so that shoppers are convinced that your local High Street can provide.”
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