by Polly Barnfield, OBE. Founder and CEO of Maybe*Maybe* is an innovative UK tech company founded by digital and retail experts. Our vision is to empower high street businesses and SMEs to use social media to compete against internet only businesses, ensuring thriving high streets in villages, towns, and cities.
The heart of the business problem we have identified is that consumers use social media to search for goods and services at a vastly higher rate than businesses use it to promote products/services and there is an urgency to offer local business support and training.
79% of UK consumers spend more than one hour per day on social media, but only 31% of businesses have social media accounts and only 19% of those with accounts are actively posting on social media. Staggeringly, of those businesses who do use it, 91% do not post at weekends, when their customers are using it most. You can download the full data here.
