Maybe* social media data featured in Retail Week

We're delighted to have been invited to become a regular contributor to Retail Week, helping drive the conversation around retail with data and insight from Maybe*.

At the end of December 2020, Retail Week posed the question "can social media predict this year’s Christmas winners?" And Maybe* was on hand to join other thought leaders in helping the magazine answer it. We provided Retail Week with the social media data for 20 retailers.

Maybe* analysis of social media conversations examined brand engagement and brand sentiment through November and into December, to demonstrate which retailers looked likely to come through Christmas strong.

Could social media data predict Christmas' big winners?

"For bricks-and-mortar retailers at present struggling with store closures, social media is a vital tool for keeping in touch with customers and generating a sense of longing for a future when they can trade physically again".

"Come January, while it may not be possible to directly link sales to social media activity, it is fair to say those who have engaged with their customers best in the run-up to the big day are more likely to reap the rewards."

See the Maybe* data and what it means for retailers in Retail Week and keep your eyes peeled for more data and commentary in 2021.