by Jess Savage, Creative ManagerMaybe* recently anlaysed leading fashion retailers social media activity over the Mother's Day shopping period. The data showed that Primark delivered the most engaging social media content among major fashion retailers in the lead-up to Mother’s Day this year.
Next was also very active on Instagram in the run-up to Mother’s Day sharing outfit and gift ideas, with all of their posts receiving more than 100 likes and more than 4000 engagements in total.
John Lewis’s Mother’s Day content included gift idea reels, promoting a range of different brands, yielding them an average of 392 engagements per day on each of their posts.
Hobbs shared two posts promoting items and using the #mothersday, their engagement however was quite low at 128 engagements per post, and whilst Very was active in sharing content about Mother’s Day, their decision to not use any hashtags to help promote the content left their engagement levels low at 55.
