by Jess Savage, Creative ManagerThis Valentine's Day we analysed social media posts from jewellers to find out which retailer had the most engaging posts.
Using the Maybe* platform, the team analysed popular jewellers including H.M Samuel, F Hinds, Warren James Jewellers, Fraser Hart, Sainsbury’s, Goldsmith’s and Berry’s Jewellers. Data revealed which jeweller had the most social media engagement and what content resonated with customers.
“Both H.M Samuel and F Hinds ran competitions on their social channels in the run-up towards Valentine’s Day,” explains Polly Barnfield OBE, CEO of Maybe*.
“This is a great way to gain engagement across social channels and bring in new potential customers, particularly compared to the other retailers, who did more generic Valentine’s Day posts purely promoting products. Competitions are a great way to get your customers involved and increase your levels of social media engagement.”
Polly Barnfield, OBE
CEO & Founder of Maybe*
"An analysis of the performance of the major jewellery retailers on social media in the run-up to Valentine’s Day has shown that H Samuel topped the list for the most engaging social media posts in the week leading up to 14 February.
The analysis, conducted by social media specialists Maybe*, reveals that H Samuel secured a total of 1.47k engagements in the period leading up to Valentine’s Day, which equated to around 113 engagements with its content every day."
"H Samuel’s most successful post was a competition on Instagram to win matching diamond heart necklaces, which secured 923 likes and more than 1,400 comments. Warren James Jewellers was ranked second in the analysis, with 644 engagements from their 23 posts in the same period. The jewellers’ most successful content on Instagram was a reposted TikTok video promoting personalised lockets. While the post received 195 likes on Instagram, the video only gained 25 likes on TikTok."
