How to improve on Facebook: increase engagement

userby Fiona Beckett

Once your organisation is set up on Facebook you can start reaping the benefits of the platform and its incredible reach of 2.41 billion people.

Here, we’ll explain how you can increase your engagement and grow your followers. Why? Because, the more followers you have, and the better your engagement, the greater the impact on your organisation.

Increase your engagement on Facebook

Facebook’s algorithm (how they decide what content to show to your followers) favours engaged and active feeds. This means it’s important to drive engagement and look for conversations to join.

How? 

Make sure you post interesting and relevant content: ask questions, reply to comments, use photos or videos, and keep your posts concise. Your post needs to grab your customers’ attention to make them stop scrolling and read what you have to say.

Maybe* keeps that engagement simple by helping you track the conversations that matter to your business and presenting them all in one place so you can reply, like and share with ease.

See our five ways to increase your Facebook engagement. 

Spark a conversation

 

Facebook favours content that sparks genuine conversations and brings people closer together. Active interactions - comments, shares and reactions - will get your content seen by more people. 

So, when you create your Facebook posts you need to encourage your followers to interact: try asking a question, showing a reaction, tagging in friends or sharing the post.

Don’t forget to reply to each comment to continue the conversation and help build relationships.

Here's more on how to spark a conversation.

Get your posts seen

 

It can be a struggle to keep up with Facebook’s ever-changing algorithm. Just when you think you’ve nailed it and you’re seeing engagement on your posts and more followers, Facebook switches their rules again.

Right now, Facebook is determining which posts to display on users’ timelines by the quality of the comments and interactions or engagement. This means you need to engage your followers in a meaningful conversation in order to be viewed more favourably by Facebook.

Find out the top ten ways to get your posts seen on Facebook.

Grow your audience

 

Posting consistently is the first step to growing your Facebook audience. The more people who like, comment, or share your posts, the more favourably Facebook will view your content. You can also share other people’s content too. 

Ask questions and be responsive by replying to comments and messages just as you would if someone had spoken to you face-to-face. You will soon see your audience start to grow.

Find out more about how to increase your Facebook audience. 

Get recommended

 

Be more visible in your local community and attract new customers by making use of the Recommendations feature in Facebook. By actuvelt seeking recommendations your business can be seen as more trustworthy.

Recommendations are an invaluable way for potential customers to see the great things people have to say about your organisation, which should encourage them to buy your goods or services too.

Find out more about making the most of recommendations on Facebook.

Create some action

Make your customers’ experience more personalised and relevant by customising the call-to-action (CTA) button on your Facebook profile. The ‘Send message’ icon can be changed to best suit your business. 

Find out how to create some action on Facebook.

Maybe* offers insight that puts your social media results into context.  Benchmark your social media activity against your peers in your town, city, region or sector, measure what matters and improve your own performance. Get started for free.

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