by Fiona BeckettBeing present on social media is a brilliant first step. Your efforts should initially be about regularly ‘showing up’ on your channels and starting to identify the content that your followers like.
Your next emphasis needs to be about finding ways to be more engaging and building up your follower numbers. You can do this either by driving those conversations or actively going out to find and join in the conversations that matter to you.
As you build your activity you can start to analyse what's working and what's not.
Look at the engagement levels on your posts and establish if the reaction was positive or negative. As you test different messaging, different times of the day, different formats for your activity, you can start to spot the content that's hitting the 'sweet spot' and plan more of the same.
The Maybe platform brings all this understanding to you via its dashboard.
An example of the Maybe* 'See What Works' report showing which content had the most engagement.
An influencer is someone who has the ability to persuade others to purchase your product or service.
If you can build up a connection with these influencers you can benefit from the extended reach they provide should they share any of your content.
Identify who your influencers are - these may be loyal customers who regularly talk about your products or experience with your business; or somebody who is a spokesperson within your industry.
The Maybe* 'Who’s got influence' report highlights important people within the conversation around your business, making it easy to start a relationship with people that can help drive more sales.
Once you know who influences the conversation around your business, start to engage with them. By developing strong relationships with people that can influence potential customers you can reach a bigger audience.
Here's some guidelines on working with influencers, no matter how big or small their following.
An example of the Maybe* 'Who's got influence' report highlighting influencers in the conversation.
Maybe hosts a library of articles each covering a bite size piece of learning so you can lean in where you need the support most in the time you have available.
Each channel has more advanced features that will help you to be more ambitious with how you use Social Media for your business.
Find out more in the following articles:
How to improve your Twitter account
How to increase engagement on Facebook
If you're yet to get started with your Social Media channels and need some help to get going take a look at Getting started with Social Media.
