Hashtags help people to find content that they are interested in. They also group posts together in one place, so that you can see who and how many people are using a particular hashtag at any given time. Use Maybe*’s ‘What’s Being Said’ feature to do your research and use hashtags as tools to make your content reachable. You can also include a hashtag in your bio to encourage people to join in with particular topics or campaigns, then by clicking on the hashtag (or following it in Maybe*), you can monitor the posts using your hashtag and share them with your followers.
Equally, join in yourself. Some hashtags are used to create groups, mini communities on Instagram, and are typically ‘hosted’ by one or two larger accounts. The hosts monitor these hashtags and regularly pick out posts to share with their audience. If your post is picked and shared, then you automatically get many more eyes on your content than normal. This type of approach may suit you if you are a retailer offering homewares, for example. Can you join in with any of the interiors hashtags doing the rounds on Instagram? There is a community out there for most sectors on Instagram, so don’t be scared to dive in and find your people. At the end of the day you want to increase your Instagram followers and grow your Instagram account with the people who want to support you and buy from you.
People can also follow hashtags alongside their chronological feed, so do use them in your posts. You can use up to 30 hashtags per post, either in your caption, or in the comments. While you don’t need to use the maximum allowance in every post, it’s good to know that they are there for you to use.
NB: As with tagging other Instagram users, don’t be spammy (and use hashtags such as #likeforlike etc). Stick to your topics; you’ll have a better chance of reaching your target audience.
The Maybe* Your Report feature will measure your Instagram growth and show you the hashtags used in the conversations about your business or place.