The ultimate guide to social media image sizes: Facebook, Instagram, Twitter and LinkedIn

Ensure your social media images look their best with our comprehensive guide to Facebook, Twitter, and LinkedIn image sizes.

Here is your guide to optimised social media images, including recommended dimensions for profile pictures, cover photos, posts, and more.

Who doesn't love a well-done image? But did you know that it's the right social media image sizes that make them look so good? It's not just one element, but all the elements put together that make a great image.

Imagine creating an amazing image, only to have it cut off or stretched out because it wasn't optimised for the right size. Sounds terrible, right? That's why understanding the specifications of image sizes for social media platforms is crucial to ensure your visuals are compelling and engaging.

Facebook Image Sizes

With the right strategy, captivating copy, and engaging visuals, Facebook is a powerhouse when it comes to social media, and its image sizes can seem overwhelming. But fear not! We've categorised them into two sub-points to make it easier for you to understand. The reason for the many size variations on Facebook is due to the different devices people use to access it. Desktop screens are horizontal, while mobile screens are vertical, so the dimensions vary accordingly. It's also important to note that Facebook crops your images, so keep that in mind when designing.

These are the optimum image sizes for Facebook:

Facebook header

For desktop:
820 x 312 pixels

For mobile:
640 x 360 pixels

Tip: Use a cover size of 820 x 360 pixels and put important elements in a safe zone of 640 x 312 pixels for best results.

Facebook profile picture

For desktop:
More than or equal to 180 x 180 pixels

For mobile:
More than or equal to 140 x 140 pixels

Facebook banner dimensions:
1200 x 630 pixels

Facebook post image size

For images used in posts, eg a link/update image: 1200 x 628 pixels

Tip: To promote your business on Facebook, use an image size of 1200 x 628 pixels and ensure that it has no more than 20% text.

Facebook groups cover photo size

For desktop:
1640 x 662 pixels

For mobile:
1640 x 859 pixels

Note: Leave the lower area clear for type as Facebook displays basic group information on the photo on mobile.

Tip: To promote your business on Facebook, use an image size of 1200 x 628 pixels and ensure that it has no more than 20% text.

Facebook event cover image size
1200 x 628 pixels

Twitter image sizes

Twitter is known for its discussions about brands, and your profile picture and cover photo play a significant role in making your page stand out. Optimised images in your posts are more likely to catch the eye and look professional to others, when they are scrolling through their Twitter feed.

Twitter profile picture size:
400 x 400 pixels (file size must be less than 2 MB)

Twitter cover photo size:
1500 x 500 pixels (file size must be less than 5 MB)

Shared image:
900 x 450 pixels

In-stream photo size:
440 x 220 pixels

Note: You can tweet up to 4 images at once.

Instagram image sizes

Instagram is all about visual content and quality images, so getting the image sizes right is crucial for a polished look on your Instagram grid.

Instagram profile picture size:
110 x 110 pixels

Instagram photo size:
1080 x 1080 pixels

Instagram story photo size:
1080 x 1920 pixels

Note: Instagram allows landscape and portrait images as well, with the recommended size of 1080 pixels on the shortest side.

LinkedIn image sizes

LinkedIn is the largest professional network, and it's essential to make sure your images are optimised for its dimensions.

LinkedIn profile picture size:
400 x 400 pixels

LinkedIn personal page cover image size:
1584 x 396 pixels

LinkedIn business page cover image:
1128 x 191 pixels

LinkedIn shared image for posts:
1200 x 627 pixels

Note: company logos used as a profile picture on a business page should be a minimum of 300 x 300 pixels and a maximum of 400 x 400 pixels.

Conclusion

Optimising your social media images for the right sizes is essential for creating compelling visuals that engage your audience. Keep this guide handy for reference, and remember to stay updated with any changes in image size specifications on different social media platforms. By using the recommended image dimensions for profile pictures, cover photos, and posts on Facebook, Twitter, and LinkedIn, you can ensure that your visuals look their best and convey your brand message effectively. Don't overlook the importance of image sizes in your social media strategy - they can make a big difference in how your brand is perceived and engaged with online.

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