Unlock LinkedIn’s potential for businesses: company pages, posting strategies, and profile optimisation

1. Navigate to the LinkedIn Pages section.
2. Click the "Create a company page" option and choose the page type that best suits your business.
3. Fill in the required information, such as company name, website, industry, and company size.
4. Upload a high-quality logo and banner image, keeping in mind the LinkedIn banner size (1900 x 400 pixels) and LinkedIn image size (300 x 300 pixels) for optimal display.
5. Write a compelling company description and include relevant keywords to improve search visibility.
6. Publish your LinkedIn business page and encourage employees to add it to their profiles.

1. Log in to your LinkedIn business account.
2. Click on "Start a post" or "Share an article, photo, or update."
3. Write a captivating post, including multimedia content like images, videos, or links.
4. Choose the right audience for your post (public, connections, or specific groups).
5. Click "Post" to publish or save the draft for later.

1. Post consistently but avoid overposting.
2. Share valuable and informative content.
3. Engage with your audience through comments and reactions.
4. Monitor analytics to optimise your LinkedIn strategy.
5. Experiment with different content formats, such as articles, images, and videos.

To schedule LinkedIn posts, consider using third-party tools like Maybe* we  allow you to plan and schedule your content in advance, ensuring a consistent posting schedule. Maybe* have an awesome social media scheduler. Try it now.

A LinkedIn group is a community of professionals who share a common interest, industry, or profession. Joining or creating a LinkedIn group can enhance your network, foster valuable discussions, and provide insights into your target audience.

1. Use a professional profile photo and a visually appealing background image.
2. Craft a compelling headline that goes beyond your job title.
3. Write a detailed summary that tells your story or brand's mission.
4. Showcase your achievements, skills, and endorsements.
5. Regularly update your profile to reflect your current role and accomplishments.

Profile photo: 300 x 300 pixels

Background image: 1584 x 396 pixels

Company logo: 300 x 300 pixels

Company cover photo: 1536 x 768 pixels

Shared images: 1200 x 628 pixels