Weekly social media news roundup 10th August

userby Polly Barnfield, OBE. Founder and CEO of Maybe*

The world of social media sure moves fast

We know it can be hard to keep up with the ever-evolving social media landscape. Worry not - we've done the legwork and covered it with our weekly social media news round-up.

Read on....

  • Threads surpasses ChatGPT in rapid growth:

Threads, the messaging app by Instagram, has taken the lead as the fastest-growing app, surpassing ChatGPT. With an impressive milestone of reaching 100 million users in just two months, Threads is revolutionising how people connect and share. Stay tuned to witness its continued growth and impact. 

  • Twitter faces brand safety challenges:

Twitter's ongoing brand safety woes. Brands must be aware of these challenges and take proactive measures to protect their reputation. As Twitter addresses these concerns, marketers should remain vigilant and adapt their strategies accordingly. 

  • Meta develops AI chatbots with multiple personalities:

Meta's announced some exciting development of AI chatbots with over 30 different personalities. This advancement opens up new possibilities for enhanced user experiences and more engaging interactions. Keep an eye on Meta's progress in AI technology as it continues to shape the future of social media.

  • Instagram's algorithmic approach:

Instagram employs separate algorithms for different app sections, such as Feed, Stories, Explore, Reels, and Search. Understanding these algorithms is essential for brands to optimise their content and effectively reach their target audience. Stay informed to make the most of Instagram's algorithmic nuances. 

  • Changing Landscape: X users shutting down accounts:

There is a growing trend of users shutting down their X accounts. This shift in user preferences and demands should be considered when planning social media strategies. Stay tuned for further updates on this evolving situation.

Maybe* provides you with a 24/7 AI social media assistant. Create a Maybe* account, and let us help you take the guesswork out of getting great results from social media.

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