Your team could be the key to social media success

userby Hannah McKernon

Are you in need of some inspiration to produce interesting and unique content? Would you like to see more engagement on your social media feeds? The solution may be much closer and easier than you think.

The majority of people are on social media every day - 3.48 billion daily active users to be more precise, or around 45% of the world population - so using a little of this time and knowledge from your employees could help produce great content and even boost your company’s sales.

Your staff can contribute great ideas for content, as they know your business best. They can also be the key to spreading the message about what your organisation offers.

Here are a few ideas:

  • Posting photos of your staff and your work environment helps your brand’s personality shine through to your audience. Share your staff successes via social, eg feature an employee monthly. Posting photos of your staff and work environment helps your brand’s personality shine through to your audience. It will make your employees feel valued and motivate them to repost to their own social media channels. For more on this, see Celebrate Your Staff.
  • Simply put, your team of employees, close friends and colleagues can become brand ambassadors for you. Ask your employees to engage with your content online, and even their friends and family too. This will boost online conversations and contributing should give staff a sense of pride too. Consumers will see your staff as the real people they are, humanising your business. For more on this, see  Leverage your Team.
  • Ask your staff for ideas and have an easy way for your team to put ideas forward. These could be team pictures, advice about your services or products, or sharing their expertise via top tips. Maybe incentivise your staff to contribute - eg prizes for the best ideas, most engaging piece of content, or best picture in the workplace. For more on this, see Share Your Knowledge.

Here are some examples:

 

View this post on Instagram

 

A post shared by The Soda Jerk (@sodajerkicecream) on

 

View this post on Instagram

 

A post shared by Rosewood Winery & Meadery (@rosewoodwine) on

 

View this post on Instagram

 

A post shared by Sensibly Frugal Living (@sensiblyfrugalliving) on

Consumers will love seeing a little ‘behind the scenes’ content on your feeds, as it creates a sense of intimacy and loyalty. To create long-lasting relationships with your customers, you’ve got to create a real human connection with them.

Your staff are a big part of what makes your business unique, and their expertise is also a differentiator, so using their ideas and knowledge, plus sharing their achievements, should positively impact customer perception, your social following and ultimately sales.

Key takeaway

  • Your staff can contribute great ideas for content, as they know your business best, so ask for ideas and even incentive them to put them forward.
  • Consumers will love seeing a little ‘behind the scenes’ content on your feeds, so share staff successes and interesting things that happen in your businesses.
  • Your team can also be the key to spreading the message about what your organisation offers, so asking them and even their friends and family to engage with content is a great idea.

Here are some other articles you may find helpful:

The Maybe* benchmarking tool allows you to see who’s been building their audience and creating the most social media content. The Maybe* UK business index compares your social media activity with other businesses in your town, region, sector or industry. Compare your social activity against your competitors. Get started. 

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