Insights
How Aldi’s social media is rallying customers against competitors
Aldi's social media is famed for its playfulness and tongue in cheek banter. Marks and Spencer recently announced that it would be taking Aldi to court...
Insights
What can we learn about what’s next as the High Street re-opens?
After a year of upheaval and three months of lockdown through Q1, the High Street has re-opened to crowds of eager shoppers. Everyone at Maybe* is exci...
Insights
How Nike’s social media engagement reflects consumer expectations
Nike’s social media engagement is consistently in the millions. And this has only grown over the last year. As Q1 comes to a close, the doors of ...
Insights
How Hotel Chocolat’s social media serves sweet inspiration to stay connected and relevant
Ahead of re-opening plans, the High Street suffers another sad blow as Thorntons look set to exit the High Street. Over the last 12 months, Thorntons c...
