Insights

How to build an online community of fans around your place

Film fans, car enthusiasts, technophiles, cyclists and fashionistas. People are passionate beings and when they’re into something, they love nothing...

Insights

Lipstick and liner boost social media engagement for department stores

For the last year Maybe* has observed that when it comes to department stores, beauty content can boost social media engagement and sentiment. In addi...

Insights

UK tourism hot spots winning at social media engagement

If the idea of getting on a plane anytime soon doesn’t fill you with the excitement it once did, then perhaps you are considering a staycation. The ...

Insights

Engaging expertise: social media for specialist services

For niche and specialist businesses, communicating about place rather than industry can limit scaling your customer base. For local businesses, there�...

Insights

How shopping centres drive influence in local conversations

Shopping Centres are more than the sum of their retailer parts. They are a destination for shopping, eating out and spending time with friends. As soc...