We’ve been listening to the online conversation around DIY to see what retailers could learn about trends and attitudes to home improvement projects,...
Listening to what your audience is saying about your brand online helps create content that resonates.
In April, Iceland opened a new store in Chesterf...
The Peak District is a region that inspires loyalty and pride in its residents and admiration from its visitors, reflected in the high engagement acros...
Where your audience is affects what is important to them and what they talk about online.
By listening to the conversations about where your audienc...
Like any large business, evidence-based decision making is essential for towns and cities.Finding an investment balance between increasing local foo...