Insights

Charity content and acts of kindness drive engagement on social media

Charity content and acts of kindness drive engagement on social media. Businesses can easily use channels to connect to local organisations and indivi...

Insights

InExeter is a beacon of best practice – celebrating place and curating great social media content

InExeter is a fantastic example of great social media content by a BID (business improvement district). InExeter has made it its mission to celebrate ...

Insights

Discover how personal storytelling can drive social media engagement

Personal storytelling is a wonderful tactic to drive social media engagement. Increasing the personality you add to social media content creates a more...

Insights

Social media sentiment thaws as temperatures drop

The UK weather is rarely a positive talking point. As Summer drew to a close, the kids went back to school and October brought with it a change of seas...

Insights

How shopping centres can make the most of Christmas coming early

Maybe* recently asked consumers “Is Christmas cancelled?”. We received 14,000 responses from real shoppers enabling us to unwrap what customers ar...