Insights

The results are in. Is Christmas really cancelled? Will shoppers return to the stores this winter?

As the 'rule of six' casts an increasingly COVID-shaped shadow over this year's Christmas festivities, retailers, shopping centres and businesses alike...

Insights

Who influenced the Eat Out to Help Out campaign?

August’s Eat Out to Help Out campaign  was a roaring success for the hospitality industry.  84,700 restaurants, cafes and venues registering f...

Insights

How local businesses can pay it forward in the place conversation online

Conversation about place make Maybe* tick. We’re passionate about helping towns and cities harness social media so all businesses in a place can ben...

Insights

How independent fashion retailers can buck national trends on social

Since lockdown we’ve observed a worrying drop off in the use of social media by independent retailers. Pre-lockdown, 40% of indies were active on so...

Insights

How to use social media to engage customers like a ‘cheeky Nando’s’

Fancy a cheeky Nando’s? Don’t we all? Nando’s success on social media is owed to it using an impressively simple and appropriately cheeky social...