Insights

Which supermarket owned Veganuary?

Unless you’ve been hiding under a rock since Christmas, you’ll have noticed the avalanche of vegan messaging, product launches and promotions durin...

Insights

Florists: Whose social media is coming up roses?

Roses are red, Violets are blue, Maybe* loves flowers and . . . okay enough slushy love stuff, let’s talk data.  Like it or loathe it, for florists ...

Insights

How do Chesterfield organisations stack up on social media?

While Chesterfield is home to the award-winning Vicar Lane Shopping Centre, there’s loads more making the Derbyshire town tick. Not only does it rank...

Insights

Small department stores get personal to drive engagement

With another sad blow to the High Street through the loss of Beales; and tough trading times for John Lewis, we’re putting two of the UK’s smaller ...

Insights

What drives online sentiment around department stores?

Social listening tools allow businesses to monitor what is being said about them online, how customers feel about them, and who and what influences the...