Insights

Spring forward with your content marketing strategy for social media

Maybe* has been helping independent retailers craft their social media strategy with content that showcases what great social media engagement looks li...

Insights

The Rugby World Cup in social media numbers

Following South Africa’s triumph in the Rugby World Cup, we took a look at the last four weeks of the tournament to see what social media monitoring ...

Insights

Which UK supermarket won Halloween on social media?

In one of our latest posts, we took a look at how beauty brands shape up in the social media sentiment stakes over the Halloween period. And because it...

Insights

Beauty brands lead in the sentiment stakes

Recently we discovered that when discussing department stores beauty brands are the biggest conversationalists and are also driving the most engagement...

Insights

Grow your own content marketing strategy

In our last post about DIY and homeware for Bira members, we explored what was causing home improvement and gardening enthusiasts pain.  To understand...