Insights
Personality presents an opportunity for retailers on social media
Our last blog for Bira showcased there is a desire to shop indie and shop locally for gifts. In order to help you make the most of this opportunity, we...
Insights
It’s not about your business, it’s about the customer – a lesson from The Entertainer
Earlier this year High Street toy store The Entertainer purchased The Early Learning Centre from longtime stragglers, Mothercare. The Entertainer has c...
Insights
Social media content for gifting should be topical and relevant
We recently showcased some of the benefits independent gifting businesses have over larger online players. Since then, we’ve been unpacking some of t...
Insights
Gifting businesses struggle with what to say on social media
Our last blog about gifting demonstrated how independent bricks and mortar gift shops have an edge over online retailers. Since then we’ve been busy ...
