Insights
Who influences the conversation about department stores?
Maybe* listened to the online conversation created about John Lewis, Selfridges, Debenhams, Harvey Nichols, and Fenwicks through the first three weeks ...
Insights
How to cook up a recipe for success on social media
In our last post about Cookware for Bira members, we looked at the impact of travel on inspiring conversations about cookware. In our latest post, we t...
Insights
Community events give department store customers the feels
We recently explored the impact that locally relevant messaging and local community engagement has on the conversations about shopping centres. Using s...
Insights
Beauty brands drive and influence the conversation about department stores
To date we’ve focused our insight pieces on how active brands are on social media and how effectively retailers are engaging customers with their con...
